OTT and traditional TV service providers are discovering they can count on the cloud as a far more cost-effective and versatile space for executing streaming strategies than has been the case so far.

The advent of commercially viable real-time streaming has unleashed a torrent of activity among sports, news and other live programming producers who want to exploit the cost-cutting and other benefits that come with remote production.

The emergence of real-time interactive video streaming infrastructure as an essential alternative to the prevailing one-way streaming grid is set to usher in a new generation of ultramedia apps and services across the consumer and commercial markets.

The OTT sector’s intensifying focus on radically reducing end-to-end live streaming latency has unleashed an outpouring of ground-breaking innovations along with a great deal of confusion over what goals need to be met, how to meet them and how long it will take to get there with some assurance of profitability. The challenge is to make sure aspirations aren’t limited by lack of knowledge about what can be done.

With full realization of the Media over QUIC (MoQ) streaming potential several years off, providers of WebRTC platforms are positioned to seize the opportunities created by rising demand for real-time streaming solutions today. But the assertion that WebRTC platforms offer the only immediate route to real-time multidirectional streaming at mass scales is now challenged by Ceeblue.

The M&E industry’s exuberant embrace of AI continued to accelerate at the recent IBC trade show in Amsterdam as efforts to mitigate the technology’s downsides struggled to keep pace.

What began not so long ago as scattered experiments in next-gen enhancements to sports and other live content viewing experiences is exploding into a global trend driven by applications that can instantaneously leverage massive volumes of digitized assets to fuel user engagement.

Verizon Business Group’s in-venue 5G service enhancement initiatives with big sports leagues are laying the groundwork for a transformation in services and how sports are produced that will impact viewing experiences across the carrier’s mobile and fixed service footprints.

Amid much commentary about the negative impact high-valued sports streaming initiatives could have on local TV stations and MVPDs there’s another much more optimistic view emerging from the ranks of several publicly traded station groups.

Recent innovations greatly enhancing the viability of live on-set virtual production (OSVP) have gone a long way toward addressing concerns about workforce skillsets and costs that are fueling motion picture, TV and other pro video producers’ lingering resistance to upending old ways of doing things